Meet JoyLet!

We’re on a mission to make early parenthood easier, more sustainable, and more accessible.

Co-founders Alli and Natalie met in 2019, at a time in their lives when everyone around them was having babies and they were starting to explore parenthood themselves.

They were overwhelmed by the amount of stuff little ones need and how quickly they grow out of gear or get bored of toys. It felt like a never ending cycle of researching and buying new gear and toys, struggling with clutter, and repeat!

They knew there had to be a better way.

Pictured: Alli (Co-Founder) + Family

We believe that renting just makes sense, especially when new high-end gear is not only expensive but also used for only a few months and hard to store.

Not to mention, there’s already too much baby gear in circulation and oftentimes it can’t be donated which means it ends up in a landfill.

When we couldn't find a rental solution to ease the stress of baby and toddler gear selection, storage, cost and disposal for parents, we built one ourselves.

We take the guesswork out of selecting gear and toys by only offering top-of-the-line products that we personally vet. Our flexible rental terms allow you to try and return without the commitment.

Join our fam and we’ll grow with your little ones from birth to kindergarten!

Pictured: Natalie (Co-Founder) + Family

We envision a future where every piece of baby gear is loved by multiple families

  • 2 Million

    Pieces of functional baby gear go to landfill each year. Professionally maintained rental gear keeps gear out of landfills and in circulation longer.

  • 86%

    Reduction in CO2 emmissions associated with renting vs. buying new baby gear